What We Do

Six services. One connected
growth system.

We don’t run isolated campaigns. Every service feeds every other — signals flowing across paid, organic, content, data and eCommerce simultaneously.

Digital Strategy Intent-led Media Demand-led Media Organic SEO & Content eCom Growth Engine Data Intelligence
01 Strategy · Planning · Attribution · Media Mix

Predictive Digital
Strategy

Growth strategy built on data, not gut feel. We engineer the full-funnel roadmap — from audience profiling and media planning to marketing mix modelling and attribution — then execute it as one connected system.

Most agencies plan in silos. We plan across every channel simultaneously, modelling how each impacts the others before a single pound is spent.

Explore Digital Strategy
What’s included
Cross-channel growth strategy
Full-funnel roadmap across paid, organic, content and CRM
Audience profiling & segmentation
Persona mapping, intent modelling and buyer stage analysis
Media planning & MMM
Budget allocation, channel mix modelling and incrementality
Attribution — LTV, CAC & ROAS
Multi-touch modelling and demand forecasting
02 SEM · Shopping · YouTube · Bing · App Promo

Intent-led Media

Precision paid media built around buyer intent, not demographics. We chase the signal — the search query, the product view, the cart addition — and meet buyers exactly where purchase intent is highest.

Every campaign is structured around AI bidding, granular audience signals and continuous creative testing — not set-and-forget targeting that bleeds budget.

Explore Intent-led Media
What’s included
Google Search & Shopping
Intent-signal targeting, smart bidding and feed optimisation
Performance Max
AI-driven full-funnel campaigns with profit-first architecture
YouTube advertising
TrueView, Shorts and connected TV campaigns
Bing Ads & App Promotion
Microsoft Advertising and Google UAC / Meta App Install
03 Meta · LinkedIn · Spotify · Programmatic · OOH

Demand-led Media

Paid social and demand channels built around creators, intent and audiences that actually buy. We don’t optimise for reach — we optimise for revenue, tracking every pound back to real business outcomes.

When organic content wins, we amplify it through paid within 24 hours — maximising momentum while the audience signal is live.

Explore Demand-led Media
What’s included
Meta paid ads
Facebook, Instagram, Reels — Advantage+ & UGC amplification
LinkedIn advertising
B2B lead gen, sponsored content and brand awareness
Spotify & audio advertising
Contextual, mood and genre-based audience targeting
Programmatic & OOH
DV360, Trade Desk, display, CTV and digital out-of-home
04 SEO · AEO · GEO · Content · CRO

Organic SEO
& Content

Search has fractured. Buyers find answers on Google, AI Overviews, ChatGPT and Perplexity simultaneously. We build organic authority across all of them — with content that ranks, gets cited by AI, and converts.

Every piece of content we produce is optimised for three surfaces at once: Google rankings, AI Overviews and generative engine citation. Three shots at every search.

Explore SEO & Content
What’s included
SEO strategy & execution
Technical SEO, semantic clusters, Core Web Vitals and E-E-A-T
AEO & GEO
AI Overviews, featured snippets, ChatGPT and Perplexity citations
Content strategy & production
Pillar clusters, editorial calendar and content marketing
CRO
A/B testing, funnel optimisation and conversion lift
05 Shopify · Klaviyo · Retention · LTV

eCom Growth Engine

Most eCommerce brands chase acquisition. We build the engine underneath — the retention mechanics, LTV architecture and feed intelligence that makes every customer worth more over time.

From Shopify performance architecture to Klaviyo flow systems and Google Merchant Centre optimisation — every layer connected to compound customer lifetime value.

Explore eCom Engine
What’s included
Shopify performance
Store architecture, speed optimisation and CRO implementation
Klaviyo email & SMS
Welcome, winback, post-purchase and predictive retention flows
LTV maximisation
Subscription, bundle and upsell mechanics that compound revenue
Feed & Merchant Centre
SKU scoring, custom labels and profit-first campaign structure
06 Data · Dashboards · MMM · Martech

Data Intelligence

Most brands make budget decisions based on broken attribution and conflicting dashboards. We build measurement infrastructure that tells the truth — across every channel, online and offline.

From GA4 architecture to Marketing Mix Modelling and full martech stack integration — one source of truth, zero vanity metrics.

Explore Data Intelligence
What’s included
GA4, GTM & first-party data
Server-side tagging, Consent Mode v2 and clean event tracking
Revenue dashboards
Looker Studio — MER, ROAS, CAC, LTV:CAC and AOV weekly
Marketing Mix Modelling
Cookie-free budget attribution across every channel including offline
Martech stack & automation
Stack design, integration, Zapier/Make workflows and CDP setup
Not sure where to start?

We’ll map the right services
for your specific situation.

30 minutes. We’ll review your current stack, identify the biggest gaps and show you which services will move the needle fastest.

Book a Free Strategy Call →

Response within 1 business day

Cquence

AI-powered growth marketing. Sydney-based, revenue-obsessed.

© 2026 Cquence. All rights reserved. Sydney, Australia.

Built with intent. Powered by AI.

Scroll to Top