Numbers that don’t need spin.

From stagnant paid media to 247% revenue growth in 7 months

A mid-size Australian fashion brand was running Google Ads with a 1.8× ROAS and flat month-on-month revenue. They’d been with two previous agencies and were close to pulling budget entirely.

The challenge

Broad audience targeting, one Performance Max campaign with no asset group structure, and no first-party data strategy. Google’s algorithm had no signal to learn from — it was spending on low-intent traffic.

What we did

The result

By month 4, ROAS had improved from 1.8× to 4.9×. By month 7, blended ROAS hit 6.8× and monthly revenue had grown 247%. The brand scaled ad spend 3× without CAC increasing.

Scaled spend 3.4× while cutting customer acquisition cost by 52%

A wellness brand expanding from AU to NZ needed to grow fast without blowing CAC. Their existing campaigns were profitable but couldn’t scale — every dollar of extra spend pushed CAC up.

The challenge

Scaling paid spend caused CAC to rise non-linearly. The brand’s landing pages weren’t converting NZ traffic (different price sensitivity) and their email list wasn’t being monetised at all.

What we did

The result

CAC dropped 52% within 90 days. With a healthier unit economics model, they scaled spend 3.4× across both markets. NZ became profitable within 6 weeks of launch.

Organic traffic 4.2× — driven entirely by AI-assisted content strategy

A supplements brand with strong product margins but zero organic presence. All traffic came from paid — meaning profitability was entirely dependent on ad spend continuing to work.

The challenge

Thin site content, poor technical SEO and no content strategy meant organic was essentially zero. The brand wanted to reduce paid dependency but had no infrastructure to do it.

What we did

The result

Organic sessions grew 4.2× year-on-year. The brand now generates 34% of revenue from organic — reducing paid dependency and improving overall margin significantly.