Every new market pushed CAC higher.
This wellness brand had strong product-market fit in Australia but was struggling to replicate it in New Zealand. Each new campaign pushed their blended CAC higher. Their media mix was unbalanced — too much budget in top-of-funnel channels, too little focus on retention. Email was an afterthought.
They came to us after their previous agency told them the CAC problem was “just the cost of expansion.” We disagreed — and proved it.
What We DidPredictive modelling across the full funnel.
“CAC halved while we tripled revenue. That’s the only outcome that matters. Cquenc built systems we didn’t know were possible on our budget.”
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View all →247% revenue growth in 7 months.
Intent-signal architecture. PMax restructure. Predictive retention sequence.
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