Services / Intent-led Media
Google · Bing · PMax · Shopping · Marketplaces

Show up where
buyers already are.

Google Search, Performance Max, Shopping, Bing, and marketplace ads, all structured around buyer intent signals, not broad demographics. Our Predictive Engine reach people who are actively searching for what you sell, on every platform where that search happens, and convert them efficiently with real time bid adjustments.

✓ Google Ads certified ✓ Microsoft Advertising partner ✓ Marketplace specialists
$0 +50% +100% +150% +200% +250% M1 M2 M3 M4 M5 M6 M7 Industry avg CAC −14% ROAS 3.4× Rev +112% CAC −38% ROAS 6.8× MONTH 7 +247% Revenue Fashion DTC · Same budget BUILD · Weeks 1-3 LAUNCH · Month 2–3 SCALE & COMPOUND · Month 4→ CHANNELS RUNNING Google P PMax 🛍 Shopping Bing M Marketplaces Cquenc campaigns Industry average
6.8×
Blended ROAS
Google, Bing & marketplace avg
−38%
CAC Reduction
Google & Bing
+41%
Conv. Rate Lift
After intent architecture rebuild
5
Channels Managed
Google · Bing · PMax · Shopping · Marketplaces
What’s Included

Built for brands that need to win, not just spend.

Our Predictive Engine deploy a layered intent architecture that uses behavioural signals, first-party data and AI bidding to make your campaigns smarter every single week they run.

We run all of them from a single intent architecture, so signals from one channel improve performance across every other. The longer it runs, the smarter it gets. The result isn’t just better ROAS, it’s a compounding advantage that widens over time as the system learns your best buyers.

Platforms we manage

Google Ads
P Performance Max
🛍 Shopping
Bing Ads
Marketplaces

Platforms we run

Google Ads
Microsoft Ads

Google Search & Demand Gen

Intent-signal campaign architecture across Google Search and Demand Gen. Keyword strategy built around buyer intent stages, not volume. Smart bidding trained on your best customers from day one utilising our Predictive Engine.

Performance Max — structured to win

Our system is build to avoid PMax Cannibilisation and build the asset group architecture, audience signal seeding and negative keyword strategy that makes PMax work as designed across Search, Shopping, Display, YouTube and Gmail simultaneously.

Google Shopping & product listings

Real time Feed management integrated with Google Ads to feed in live performance data at product level, product title optimisation and bidding strategy that puts your products in front of buyers at the exact moment they’re comparing options. Priority bidding on high-margin SKUs. Suppression on low-performers.

Bing & Microsoft Advertising

Bing reaches 35% of the desktop search market your competitors largely ignore. Lower CPCs, older and higher-income demographics, and intent based audience targeting for smart bidding.

Marketplace advertising

Retail marketing media and marketplaces such as Amazon Sponsored Products, eBay Promoted Listings, Catch and Kogan advertising managed for brands selling across multiple marketplaces. Sponsored placements, product page optimisation and bid strategies built around marketplace-specific buyer intent.

Incrementality testing

Holdout experiments that prove the true incremental revenue generated by paid, not just last-click attribution that flatters the numbers.

Cross-channel attribution, real-time optimisation & weekly momentum reporting

Single attribution model across Google, Bing and all marketplaces. Every week you see ROAS, CAC, conversion volume and budget efficiency by channels for data-driven decision making.

How It Works

From audit to live campaigns in 2 weeks.

We audit every active channel, fix what’s broken, build what’s missing and launch, while most agencies are still writing their onboarding questionnaire.

01

Channel Audit

Full audit of Google, Bing and marketplace accounts. Identify wasted spend, poor structure and attribution gaps. Week 1.

02

Structure & Signal Build

Campaign architecture rebuilt. First-party data and audience signals seeded. Shopping feed cleaned. Bing import configured. Weeks 1–2.

03

Launch & Optimise

All channels live simultaneously. AI bidding active. Marketplace listings promoted. Attribution live across every channel. Week 3.

04

Scale & Compound

Weekly cross-channel review. Budget shifts to highest ROAS channels. Bing and marketplace budgets adjusted. System sharpens weekly. Month 2+.

Trusted by leading Australian & global brands

Temple & Webster Webjet The Blue Space Zimmermann Archie Rose Bing Lee Rugby Australia Barnardos UNHCR Temple & Webster Webjet The Blue Space Zimmermann Archie Rose Bing Lee Rugby Australia Barnardos
Proof It Works

Real results from real campaigns.

Fashion & Apparel · DTC · AU

247% revenue growth. 7 months. Same budget.

Rebuilt paid architecture around intent signals. Launched predictive retention sequence. Restructured PMax asset groups from scratch.

+247%
Revenue
6.8×
ROAS
−38%
CAC
Read Full Case Study
★★★★★

“Cquenc rebuilt our entire paid architecture in three weeks. By month two we were seeing a ROAS we hadn’t hit in two years.”

SM
Sarah Mitchell
eCommerce Director · Fashion · Sydney
−52%
CAC Reduction
Wellness brand · AU/NZ
3.4×
Revenue Scale
While cutting CAC
Ready to Fix Your Search & Marketplace Ads?

Get a free audit across Google, Bing & marketplaces.

One 30-minute call. We’ll review every active search and marketplace channel, identify where budget is leaking, and show you exactly what a unified intent architecture looks like for your business.

✓ No pitch deck✓ No obligation✓ Actual strategic advice
Book Your Free Audit →

Response within 1 business day

Cquenc

AI-powered growth marketing for ambitious eCommerce brands. Sydney-based, revenue-obsessed, month-to-month.

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