Case Studies / Betta Home Living

Home Appliances · Omni-Channel · Retail

95% revenue growth.
Zero extra budget.

Betta Home Living needed explosive growth in a cut-throat market — 36% YoY online revenue and 35% more in-store footfall — with no increase in marketing spend. We deployed a smart, AI-powered omni-channel strategy across SEM, SEO, CRO and Local search that didn’t just hit the targets. It smashed them.

+95%

Online Revenue Growth

YoY · Apr 2019 – Mar 2020

+78%

In-Store Footfall

YoY growth via Local SEO

−42%

CAC Reduction

More efficient acquisition

4.3×

LTV:CAC Ratio

Up from 2.1× at engagement

The Challenge

Explosive growth. Not a single extra dollar.

Betta Home Living faced a challenge most brands dread: aggressive growth targets with a frozen marketing budget. They needed 36% YoY growth in online revenue and 35% more in-store footfall — in a brutally competitive home appliances market where every competitor was spending more.

Home appliances are high-involvement purchases. Shoppers research extensively online — weighing features, prices, energy costs and brands for products they’ll keep up to a decade. The brand that wins the research phase wins the sale. We built for that.

The Insight

The window to win isn’t at the point of purchase — it’s during the long research journey beforehand. Own the consideration phase across search, local and content, and you don’t need more budget. You need smarter intent architecture.

What We Did

AI-powered omni-channel, rebuilt around intent.

AI-driven SEM migration & intent restructureMigrated to advanced AI-powered bidding and rebuilt campaign structures around buyer intent signals. Ad spend became dramatically more efficient — more conversions, lower CPCs, better targeting across every stage of the funnel.

SEO & Local SEO overhaulFull technical SEO rebuild combined with a Local SEO push that put Betta stores front-and-centre in high-intent “near me” searches. Organic traffic grew 35% — a compound channel that costs nothing to scale once it’s live.

Continuous AI-powered CRORan ongoing AI-assisted A/B testing across product pages, category pages and checkout flows. Conversion rate lifted 24% and average basket size grew 27% — turning existing traffic into significantly more revenue without spending a cent extra on acquisition.

LTV & retention architectureBuilt post-purchase journeys that drove repeat purchase behaviour and increased customer lifetime value by 38%. Combined with a 42% CAC reduction, the LTV:CAC ratio jumped from 2.1× to 4.3× — the true measure of sustainable, profitable growth.

Full Results · Apr 2019 – Mar 2020

Online Revenue+95%

In-Store Footfall+78%

Total Transactions+53%

Unique Traffic+27%

Organic Traffic+35%

Conversion Rate+24%

Basket Size (AOV)+27%

Per-Session Value+55%

Return per Marketing $+65%

CAC−42%

Customer LTV+38%

LTV:CAC Ratio2.1× → 4.3×

★★★★★

“We needed to grow aggressively without spending more. Cquenc didn’t just hit the targets — they delivered results we genuinely didn’t think were possible on our budget.”

Marketing Lead

Betta Home Living

Services deployed

Intent-led Media (AI SEM)

Predictive SEO & Local SEO

AI-powered CRO & A/B Testing

eCommerce & Retention Engine

Data & Signal Intelligence

The numbers at a glance

Budget increase$0

Online revenue growth+95% YoY

In-store footfall growth+78% YoY

LTV:CAC at start2.1×

LTV:CAC at end4.3×

Return per marketing $+65%

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Health & Wellness · DTC · AU/NZ

52% CAC reduction while scaling revenue 3.4×.

Predictive audience modelling. Email lifecycle rebuild. Media mix optimisation.

−52%

CAC

3.4×

Revenue Scale

+41%

Email Revenue

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Cquenc

AI-powered growth marketing. Sydney-based, revenue-obsessed.

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95% revenue growth.Zero extra budget.