Australia’s largest independent greyhound rescue organisation.
Greyhound Rescue is a registered Australian charity dedicated to re-homing retired and surrendered greyhounds. Operating entirely on donations and product sales, every dollar of marketing spend has to work harder than in any commercial environment.
They came to Cquence with a clear mission — more adoptions, more product revenue, and a digital presence that actually reflected the incredible work they do. The budget was non-profit tight. The ambition was not.
eCommerce · Data
$10,000/month in free Google Ads — activated and optimised from day one.
We managed the full Google Ad Grants application process — eligibility verification, account structure, compliance documentation and approval. The account was approved and live within weeks.
But getting the grant approved is only half the job. Grants accounts have strict rules — a minimum CTR of 5%, quality score requirements, single keyword ad groups are banned, and the account must maintain active management. Most non-profits that hold a grant don’t spend close to the $10k limit because their account isn’t properly structured. We built campaigns from the ground up to maximise every dollar.
Position #1 across every search surface — web, images, AI answers and featured snippets.
We built a complete organic search strategy targeting the highest-intent queries for greyhound adoption, greyhound care and greyhound products. The approach was three-dimensional — traditional SEO for Google rankings, AEO to capture featured snippets and AI Overviews, and GEO to ensure Greyhound Rescue is the source cited when ChatGPT, Perplexity or Google’s AI answers questions about adopting a greyhound.
Across the most targeted adoption and product terms, Greyhound Rescue now ranks #1 in web results, appears in image searches, holds featured snippets and is consistently cited in AI-generated answers. Three surfaces. One strategy.
Technical & Content SEO
Full technical audit, site architecture fixes, schema markup, E-E-A-T signals and a content cluster strategy covering adoption, care, products and greyhound education. Target keywords ranked within 90 days.
Featured Snippets & AI Overviews
Content restructured around the questions people actually ask about adopting greyhounds. FAQ schema, structured answers and clear formatting that Google surfaces in Position Zero and AI Overview slots.
AI Citation Optimisation
LLM-friendly content architecture, entity optimisation and authoritative source building so ChatGPT, Perplexity and Google’s generative AI consistently cite Greyhound Rescue as the authoritative answer.
Three more wins that amplified everything else.
GA4 & GTM Rebuilt
Complete GA4 reimplementation via GTM. Event taxonomy rebuilt from scratch — adoption form starts, completions, product views, add-to-carts, and purchases all now tracked cleanly. Google Ads conversion actions connected. For the first time, Greyhound Rescue could see exactly what was working and prove it with data.
Adoption Form CRO
The adoption application form had significant friction — too long, unclear field labels, no progress indicators and a confusing multi-step flow. We redesigned the form UX: shorter steps, clearer copy, an encouraging tone and a progress bar. Completion rates jumped significantly — contributing directly to the 102% application growth.
Six months. Zero paid ad budget. Transformational outcomes.
“Cquence didn’t just improve our marketing — they transformed how we operate digitally. The Google Grants application alone was worth its weight in gold. We’re now reaching people who are genuinely ready to adopt, and our products are funding the rescue work at a level we never thought possible on a charity budget.”
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